Sponsor a roundabout
Sponsoring a roundabout in Central Bedfordshire provides an effective opportunity for you to raise your business profile to thousands of local residents whilst making a positive contribution to the local community.
We have several roundabout sponsorship opportunities available across Central Bedfordshire in a number of key locations.
What will my sponsorship include?
- full colour signage with your logo and call to action
- production, installation, and maintenance of signs for a minimum period of one year
What benefits will roundabout sponsorship bring my business?
- increase awareness of your business name and brand
- act as an excellent directional tool, either by acting as your own personalised landmark when directing people to your business, or including details of your address
- increase customers and drive people to your website
- raise your profile locally by supporting a scheme that is improving the local environment
For further details including available locations and rates please contact roundabouts@centralbedfordshire.gov.uk.
Questions and answers
Can I pay monthly?
No, we require full payment upfront to cover admin costs, planning, and installation.
Can I lock in for more than one year?
Yes, we can accommodate businesses looking to secure a roundabout for up to three years.
Are there any other restrictions?
We reserve the right to refuse an application without supplying a reason. Certain businesses will not be allowed to advertise, such as gambling or tobacco products.
Why can’t I put what I like on the signs?
These are sponsorship signs rather than advertising boards and as they are on the public highway, they mustn’t be too distracting for drivers for safety reasons. Your sign should be clear, uncluttered, and easy to read to have maximum impact as they go past.
How many signs can I have?
Each roundabout will have either 3 or 4 signs allocated to it. These have been determined by a safety assessment. Your design will be replicated on each one. We do not allow different designs on roundabouts as this may be distracting to drivers.
What happens if a sign is damaged or destroyed?
If a plate is damaged, missing, or has fallen off, we will repair or replace it within a month of it being reported to us.
As part of the contract, we will carry out 1 repair or replacement on your sponsored roundabout per year. If the roundabout signs are frequently damaged, we may suggest an alternative location to you.
What if I want to change my design during the sponsorship period?
We can print a new design for all your signs, but there will be an additional installation and artwork charge made. The cost will depend on the number of signs (3 or 4) and the type of roundabout.
Can I make my own signs?
No - the signs are installed and produced to our approved highways standard.
What happens if I don't renew my sponsorship contract in time?
The roundabout will become available for other businesses to sponsor. If there is no new sponsor, then the default 'Advertise Here' plate will be installed instead.
Can I share a sponsorship with another company?
No – the sponsorship plates are for one sponsor with one design on all 3 or 4 plates.
Who does the artwork?
We can put the artwork for the plate together for you and it is included in the deposit cost. You may supply us with your own artwork as a high-res jpeg or eps file, but it must comply with the conditions above.